This image was lost some time after publication.

Fox's post-World Series line-up is battered by all comers, with new sitcoms Til Death and Happy Hour begging to be put out of their Nielsen misery and the The OC bombing in the post-Coop era. And in a result that makes even NBC executives snicker, "Oh, that shit is embarrassing," Fox was beaten by Univision (who had the Latin Grammys) on the night. [Variety]
· Another way to describe The OC's premiere ratings is "awful." [THR]
Fox gives a series order to David E. Kelley's hour-long wedding planner drama The Wedding Store, which replaces previously announced series The Wedding Album and allows the network to maintain its FCC-mandated levels of nuptial-related programming. [Variety]
The relentlessly publicized Borat is finally opening in 837 theaters, with THR boldly predicting that there's no way the Kazakh can compete with The Santa Clause 3's multiplex-jamming release at 3,458 venues. [THR]
Because what television really needs is more sitcoms about emasculated men: The CW buys Beta Males, about "a trio of guys coping with their lives as domestic caretakers while their girlfriends and wives serve as the breadwinners." [Variety]