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Today, BusinessWeek's Jon Fine takes a long, hard look at what a certain former Editor in Chief, a young woman named Atoosa Rubenstein, has been up to since leaving Seventeen. We already know, of course, that she's been spending a lot of time on MySpace. So what's her strategy for building the brand that will make her "the new Oprah?" Well, it's hard to say, exactly, but an important component of the plan seems to be . . . spending a lot of time on MySpace.

"What I want to do is gather my tribe"—yes, Rubenstein actually says things like this—"the ones reading Seventeen, and the ones who were, and grew out of it." This tribe is 13 to 30, female, thoroughly digital, and, in Rubenstein's view, lacking an "alpha kitty" addressing their concerns and sensibility.

But the 'Toos isn't the only kitty who's about to hit the big time:

At a meeting with potential investors she skips PowerPoint in favor of construction paper decorated, grade school project-style, with a crazy-quilt of colored pencil notations. Her first offering may be what she terms her "art project," Psychic Kitty, a series of psychedelicized videos on her MySpace page. They will star her cat Thurston spouting, in Rubenstein's electronically processed voice, brief inspirational tidbits. Rubenstein calls Psychic Kitty "the cat in the family," and she's mum on a debut date: "You know how it is with cats."

See, this kind of thing is the reason why, even though we're allowed to work from home, we still come into the office: bad things happen when you start living too much of your life online and spending more time with cats than people. We feel like the 'Toos is like one baby step away from rambling to us about the Libran husband and fashioning a turban from a dishtowel.

Say Hello To Alpha Kitty [BusinessWeek]

Earlier: The 'Toos Would Like To Thank You For Sharing Your Truths