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Formerly secretive social network Facebook is, like everyone else, going the video route. You can almost hear the saturation point filling up and bursting. "Analysts say there is high demand for online video inventory from advertisers," which must be a different crop of analysts who said IAC's Barry Diller was "late to the party" for doing exactly the same thing. Facebook will be partnering with Comcast's Ziddio. What the felk is a "Ziddio," you ask?

Ziddio was soft-launched last November as a site for uploading personal videos like YouTube. But Comcast hopes it will be differentiated from others by airing users' best videos feature on Comcast's TV On-Demand service. Both companies hope the partnership will attract advertisers.

Crap online video + cable on-demand? Genius synergy. And there never was a more poignant sentence than "Both companies hope the partnership will attract advertisers."