Trade Round-Up: Russell Crowe Set To Go Mad With Directorial Power
· Famously temperamental thespian Russell Crowe will make his directorial debut on a feature adaptation of the documentary Bra Boys, about three brothers who started an underground surf movement in Sydney, during which the novice helmer will learn precisely how much damage a hurled megaphone can do to a mouthy PA's skull. Imagine's Brian Grazer to superproduce. [Ed.note—Since an update to this morning's Grazergate story is possible at some point today, we're forced to spare you the headshot at this time due to image bandwidth issues that could arise from its repeated posting.] [Variety]
· News Corp. and NBC Universal announce that they will partner with Microsoft, Yahoo, and AOL to create a copyright-friendly online video distribution system that will crush the YouTubes. "A game changer!" cackles News Corp. CEO Peter Chernin while high-fiving colleague Jeff Zucker of NBCU, giddy over the untold millions of shareholder dollars they'll spend on an ultimately inferior product. [THR]
· Emboldened by the success of series like Heroes and Deal or No Deal, NBC president Kevin Reilly is confident he'll get more respect in today's meeting with media buyers than he did a year ago, when he was subjected to a humiliating round of wedgies, swirlies, and "Kick Me! My Networks Sux!" signs taped to his back by bullies whose money he was desperate to take. [Variety]
· Jet Li is in negotiations to play the bad guy in the China-set, totally unnecessary third The Mummy movie. [THR]
· The West Coast-based Academy of TV Arts & Sciences (the organization behind the Real Emmys) and East-Coasted National Academy of TV Arts & Sciences (who handle the Daytime, or Fake, Emmys) are at war! At issue: some profoundly boring shit involving who gets to give out broadband awards no one will care about for 10 years. [Variety]