You'd think the rich and wonderful would have more to do on a Wednesday night than crowd into 7th floor design studio in Chelsea and ogle architectural models but, sadly, you'd be wrong. Last night at party to celebrate the groundbreaking of the "Chelsea Modern: A Series of Architecturally Significant Residences" nearby at 447 West 18th Street, cadres of real estate elite gathered to drink gross pink champagne and engage in Chelsea Conversations: A Series of Ontological Insignificant Exchanges.

The best part, by far, was the model of the 12-story 47-unit building, designed by Audrey Matlock, which LIT UP! Through the miniature glass fa ades, the lights reflected their gentle glow onto the well-cared for hides of the wealthy gathered like moths around it. Lady Cavendish, sweat seeping through her cake-makeup, swayed in a full length fur coat and Ivanka Trump nearly concealed her desire to punch us, then kiss us. Later developer Robert Gladstone, a nice-smelling older man, told us about 20% of the units are sold. They range in price from a cool $1 million for a 1br to just under $5 million for a two-terraced unit. No word on whether you get a discount if you have a view of Gehry's dastardly IAC headquarters.

Chelsea Modern [Corcoran]