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· NBC has pre-upfront pick-up fever, renewing the critically beloved, but anemically rated, Friday Night Lights for a second season. ("First be best, then be first" is the Peacock motto stitched into a throw pillow on Kevin Reilly's couch.) Also making the schedule: new dramas The Bionic Woman, Chuck, Journeyman and Life. [Variety]
· Barry Sonnenfeld is in talks to direct supernatural adventure The Box for Fox, prompting the best headline of the morning: "Sonnenfeld Ponders Fox's 'Box'." Can't wait for "Barry All Up Inside Fox's Box" when the deal closes. [THR]
· You already know all about Ari Emanuel's opinion of the Chris Albrecht ouster, but the industry's feelings on the matter remain complicated. Recovering addict/friend/Deadwood producer David Milch says Time Warner did the right thing even if they were just afraid of the bad press: "All these people saying the corporation should have forgiven him, what they're really saying is the corporation should have kept him sick."[Variety]
· Forgiving the franchise for its later floppy-eared, jive-talking transgressions against their craft, The Visual Effects Society recognizes Star Wars as having the most influential special effects of all time. [THR]
· Var boldly predicts that Spider-Man 3 will crush new competition Georgia Rule and 28 Weeks Later, but does note Spidey's fallen off the record-setting pace of last summer's Pirates sequel.. [Variety]