"For hipsters, prevailing ideas and values are not necessarily oppressive, just stupid; not necessarily worthy of anger, just ridicule. (They generally focus on cultural output from the recent past, for reasons we have yet to consider.) Thus for example hipsterism encourages its adherents to propose, in writing, on their t-shirts, to sell moustache rides for five cents, not because they intend to give anyone a moustache ride, and not even because the apposition of 'moustache' and 'ride' is seen as a source of humor. What is humorous is that in some imagined Country Comfort Lounge in Amarillo or Cheyenne a generation ago some big slab of a man actually sported a moustache of which he was proud, which he believed could function directly and un-ironically as a sexual attractant." [3 Quarks Daily]