What the central "pig on a pedestal" metaphor of the Discover Channel's anti-celebrity-worship ad campaign for Dirty Jobs lacks in subtlety, it certainly makes up in its essential truth: E! has just announced it's signed both the pig and the pedestal for a six-episode reality series; the exact concept is still TBD, but it's believed they'll be sending the charismatic duo to be counselors at a fat camp. [Copyranter]