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Private Equity Hub reports that Federated Media, the online ad network, has raised $4.5 million in a second round of funding, not long after raising $2 million in venture capital, on top of some seed funding. This, of course, after rumors that FM was "overdue" in raising more funds. We're not sure what founder John Battelle plans to do with all that cash, but perhaps, just perhaps, he might want to bankroll some hair-replacement therapy for FM videoblogger Morgan Webb.