A Hachette Filipacchi spokesperson wants us to let you all know that Home magazine is not going under. "Home magazine will continue to be published 8 times a year with a rate base of 800,000." (That number used to be 1 mil, by the way.) So stop bothering them, okay? Everything's fine—no matter what they said on the executive floor.
I used to work at Hachette. Profitability isn't necessarily what keeps titles publishing there. One of the titles I worked for had never made a profit, but it was the pet of one of the big machers, and so it kept publishing - being supported by another (related) title and some budgetary creativity.
The name will be changed to Backseat of Your Taurus, Parked at the Commuter Rail Station 'Cause They Don't Ticket or Tow.
At the last minute, someone realized that highlighting those trailer park communities could bring in new readership and big revenue.
Of course, Nest magazine covered these some time ago along with Romanian mausoleum ecorating tips.
The name will be changed to Radar.
