Amanda Congdon: A Star Has Fallen
"Whatever happened to Amanda Congdon's HBO deal?" asks Broadcasting and Cable today. Last November, the videoblogging web star, whose contract with ABC News was not renewed, said that her HBO project was "going to be comedy, and I know it's going to be cross-platform." But it's almost a year later, and B&C suggests that the deal will shortly expire. Well that's good—Amanda might have overextended her mindshare with so much cross-platforming vertical integration and new media brand synergy interaction! Also: Paradigm shift!
Rocketboom Video Blogger Not Renewed by ABC News; HBO Project Never Surfaces [B&C]