The offense: On September 25th, we posted an ad for our book. That ad featured a recreation of the infamous L. Ron Hubbard exploding Dianetics volcano, because, um, why not? And then we heard that T.V.'s Stephen Colbert, host of the alleged news show "The Colbert Report," went to the pop culture mines for the very same imagery to promote his own alleged book, as seen in the clip above. That bastard! I guess I'm supposed to challenge him to a greased-up round of Greco-Roman wrestling? What would Bill O'Reilly do?