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In his guise as Fake Steve Jobs, Forbes editor Dan Lyons occasionally broke character to ask his readers for help in getting advertising for his site. It turns out that he could have just asked his bosses all along. The Secret Diary of Steve Jobs is now running an ad served by Forbes. The current campaign is for IBM, just a few inches above a post in which Fake Steve Jobs gloats about Apple's market cap passing Big Blue's. And to think — for this treatment, IBM is paying Forbes' staggering $109 CPM? Translation: Every time your Web browser pays homage to Fake Steve, a dime and a penny clink in the Forbes coffers. Congratulations, Dan-O: At last, you've made your sideline career as El Jobso pay off.