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As proven by the For Your Consideration ads taken out in today's Var (click the image for a bigger version you can actually read), whether you're contractually obligated to promote a respected actor's performance in an otherwise forgettable FBI thriller or a moody, serial-killer-related period drama that never quite found traction at the box office, "Nothing Short Of Astonishing!" is this awards season's must-have pullquote.

[Images: Digital Variety]