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Facebook calls its developer platform an ecosystem, but at this evolutionary stage it's more like primordial ooze. Full of shoddy apps and spammy monetization schemes, it's murky where advertisers can place their dollars without getting knee-deep in something nasty. A couple of weeks ago, we reported on Ad Chap, a new ad network devoted the platform. Well, over the weekend, Ad Chap had a few "issues," according to the company's blog.

Just minor ones, really, like reports of rampant click fraud and also losing track of all clicks over the weekend. Now Ad Chap says it will pay its publishers for any lost clicks and also not charge advertisers for those same clicks. Think of it as evolution in action.