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In one interview with Universal Music Group CEO Doug Morris, Wired was able to unravel years of consumer perplexity at the record labels' digital naiveté. Why, exactly, were they being so stupid about selling music online? Morris not only likened the music business to a Shmoo, but he also admitted that he (nor, apparently, anyone in the industry) understands technology. In case his rambling about faucets that produce Coca-Cola were too confusing, Joel Watson has broken the interview down into more understandable terms with his Web comic Hijinks Ensue.

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