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Brad Garlinghouse, the controversial Yahoo executive who won fame by accusing management of spreading investments around like a "thin layer of ... peanut butter", has a sister, Meg, who also works at the company. Who got whom the job at Yahoo is a matter of testy debate. What's undebatable: the brother-and-sister duo practically own Yodel Anecdotal, the company blog, this month. Three full posts are devoted to their glories.

Couldn't Yahoo have found someone besides Garlinghouse frère and soeur to write about? Perhaps not. With all the defections, the company has fewer and fewer stars to draw on. CEO Jerry Yang is press-shy, and President Sue Decker is downright mediaphobic. Flaunt what you've got.