Insidious exodus dynamic grips Yahoo
Nicholas Carlson · 07/03/08 12:00PMWhen Yahoo cofounder Jerry Yang became CEO last year, BusinessWeek found a senior executive to anonymously sing his praises. "I was so wrong," that source now tells the magazine. "This thing can be saved, but not by the current management team." That executive is now gone from the company — our money is on BusinessWeek's source being the ever-chatty Brad Garlinghouse. Plenty of Yahoos are trying to join him. One tech recruiter said he gets several Yahoo resumes a day. Even if Yahoo turned itself around, the appearance that Yahoo is a sinking ship likely already outweighs reality, said Stanford behavioralist Roderick Kramer: "Once there is even a perception of an exodus, the dynamic becomes insidious and takes on a life of its own." (Photo by Misserion)