"MySpace Celebrity" Will Render PR Bunnies Useless
MySpace has launched MySpace Celebrity, the celeb arm of the social-networking site. It's very...purple. The channel intends to empower previously disenfranchised celebs to "communicate directly with fans and control their voice." MySpace founder Tom says, "It's a natural extension for us to now offer them an aggregated channel where they can be in control of their own image." Hey, isn't that what they pay other people to do for them? And what about content? Oh, there will be content. Along with an exclusive news partnership with People.com, "Mathew (sic) McConaughey has provided MySpace Celebrity with an exclusive Q&A," among other things. [MySpace Celebrity]