The Sopranos is long gone, The Wire is on the way out, Entourage has been awful of late, and new on-every-single-day show In Treatment is not doing so well in the ratings. So how can HBO maintain its profile as "daring" and "edgy" with very little new (or, good) material to offer? By making little Sam Mendes-directed promo spots. They feature a regular, boring story and then the spiced-up HBO version. I guess they'll have to tide us over until Big Love comes back. [Agency Spy] "Couple" above, sexy sexy "Airplane" after the jump.