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News from last week that we unfortunately stumbled onto today, in a blow to our own personal tranquility: Atlanta hip hop mogul Jermaine Dupri is teaming up with the off-brand adolescent frat boy soaking potion TAG, maker of shitty body spray, to launch a hip hop record label. Its artists "will merge their music with brand marketing for TAG." Rage, exasperation, disgust, etc. [via Multicult Classics]