Report: Google looking to buy Digg "much sooner than later"
BoomTown's Kara Swisher reports that Digg is very much still for sale. Google, sources tell Swisher, is the "odds-on favorite" to buy Digg "much sooner than later." The social news site, which built its initial following largely on former cable-TV host Kevin Rose's charm, has always had sale rumors swirling about; Digg's bank, Allen & Co., has been trying to sell the company for months. In early March, TechCrunch reported that Google and Microsoft were locked in a bidding war over Digg, offering $200 million or more. If Google did purchase Digg, its whiny users would inevitably complain.They'd be wrong to. Google would quickly fix our biggest problems with Digg: lethargic site response and pathetic search.