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Having dropped Apple's iTunes store in a dispute over pricing, NBC Universal will soon start selling downloads of TV shows like The Office and 30 Rock for its Zune media player. If NBC chief Jeff Zucker manages to scrape some sales out of Microsoft's handheld also-ran, it will be a miracle — and the surest proof yet that content, not hardware, is king. Don't hold your breath. Microsoft's Zune has always seemed like a parody of Apple's iPod. Want to buy songs? Well, first you buy "points" from Microsoft, which you can then exchange for music at some bizarre exchange rate. Nothing about its user interface seems quite right compared to Apple's polish. The system for TV shows is no better. Though Microsoft also makes the Xbox, shows downloaded to a Zune won't play on the videogame console unless you're adept at fiddling with cables. By going with Microsoft, Zucker is betting that technology doesn't matter, design doesn't matter, and market share doesn't matter. He must really believe in his prime-time lineup. (Photo via Fake Steve Ballmer)