Wal-Mart Dumps Better Homes And Gardens
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The ouster of the New Yorker from Wal-Mart's shelves is an honor of sorts. Although the the Conde Nast title sells more copies in California than in New York, and has a surprisingly wide reach, its readers aren't the kind to shop at the mass-market retailer. Better Homes and Gardens, another magazine cast out, is appropriately mainstream for Wal-Mart, which makes the Meredith property a more surprising reject. The banishment couldn't have had anything to do with Meredith's over-aggressive sales efforts, could it? [Keith Kelly]