Last week, British the Office star Ricky Gervais posted a video to his personal blog that both mocked his Office character and had fun at the expense of an entertainment column in the Lowell, Massachusetts Sun, paper for a town where Gervais was scouting locations for his new movie. Since then, the Sun columnist in question has replied to Gervais' video, seemingly in soft, celebrity-friendly tones, but also with some sentences that could be read as vaguely threatening:

Holding up a copy of The Sun from March 5, [Gervais] says: "I don't know what the readership is, but I imagine most people in Lowell read it." He got that right.

Wisecracking with co-director Matt Robinson in a nondescript office, Gervais seems to relish seeing news of his first movie in print. We hope to keep him tickled for the next three months.

In another video, he attacks assistant Jake with a Nerf gun. These guys must be dying to start shooting. We know we are.

Either the the Sun is threatening a Page Six-style vendetta against Gervais, complete with journalistic sniping, or the paper is just continuing to turn out the same type of writing the movie star had so much fun lampooning in the first place.

Original video that sparked the column: