• NBC says 211 million Americans tuned in to the Beijing Olympics, making it the most widely-viewed Games in television history. And merchandise sales were way up, too. [TV Decoder, TV Week]
  • Journalists have spent the last couple of days trekking to Denver for the Democratic convention. David Carr will be one of the many Times reporters on hand, and he seems to have already located the free yoga facilities. [NYT, HuffPo]
  • CJR dissects the Joe Biden announcement that went out over the weekend. [CJR]
  • Remember Steve Stoute, the guy who hooks up corporate sponsors with big-name celebs? Stoute chats with AdWeek about some of his upcoming tie-ins, including a State Farm campaign with LeBron James. [AdWeek]
  • When editors and publishers come together: This week's issue of New York features an article on the Gossip Girl ad campaign as well as an ad for—naturally—Gossip Girl. [Portfolio]
  • The Wall Street Journal's new glossy magazine debuts September 6. [Gawker]
  • Lifetime seems to be determined to give Bravo a run for its money with fashionistas and gays: It's set to air Blush: The Search for America's Greatest Makeup Artist right after Project Runway beginning in November. [Variety]