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Remember those tacky pheromone perfumes that promised to render wearers irresistible to the opposite sex? Slightly classier but even less plausible is Ageless Fantasy, a new perfume which "research" has shown will fool men into believing the woman smelling of it is eight years younger than her real age. But wouldn't it be better to spray on something that actually makes you look younger?

Our friend Nicholas Perricone—who as you know isn't motivated by money so there's no reason to disbelieve his products' claims—is to the rescue with Neuropeptide Synergy, which "delivers pheromones to the brain that activate positive changes in the areas related to emotional wellbeing," thus counteracting aging stress hormones. Even the ones, presumably, triggered by the $250 price tag.

Smart scent: The anti-aging perfumes [Daily Mail]