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Tina Brown launched The Daily Beast last Monday, a fact you're undoubtedly aware of by now thanks to Tina's unrivaled talent for drumming up media attention. The Barry Diller-backed site is a news aggregator—or as Brown prefers to describe it, a site that "sifts, sorts and curates" the web—a concept that isn't all that original considering there are half a dozen sites that do precisely the same thing, most notably Arianna Huffington's Huffington Post, which was widely described as Tina's primary competitor last week. But it isn't Huffington who is most concerned with Brown's arrival on the new media scene. That distinction goes to Michael Wolff, the Vanity Fair contributing editor and author who founded the buzz-less aggregation site called Newser.com a year ago.

Simon Dumenco addressed the Wolff-Brown feud earlier this week, pointing out that just after The Daily Beast's launch, Wolff issued a press release in which he boasted about his site's readership stats. But now Wolff is speaking out. In an interview with a writer from the LA Times—the same writer, by the way, who just so happened to pan Tina's site a week ago—Wolff says readers don't want a "voice-of-God sensibility," and that generating buzz is overrated and a waste of money:

"'Buzz' doesn’t get you the kind of traffic that you want," Wolff said. He's comfortable, he said, with Newser's incremental growth of traffic over the last year. "The businesses that make money are the ones you don't hear all that much about. It costs too much money to get buzz."

How much money? About $18 million over the next three years, give or take.

Can Michael Wolff's Newser colonize the news frontier? [LAT]