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Skanky-chic clothing retailer American Apparel reached nearly 48.9 million unique Web surfers with 489 million display ad vews in the month of April according to ComScore, with 24 percent of those impressions being garnered on MySpace, 19 percent on Facebook, and another 12 percent on AOL's banner-laden AIM software client. The ads have stirred controversy for the prurient use of Helvetica. How's it affecting the bottom line?The company raked in $111 million last quarter, a 50 percent increase year over year — though the company's bookkeeping is notoriously unreliable, the share price is down to an all-time low, and a fifth sexual harassment suit is still pending against visionary pervert Dov Charney, founder and CEO. That explains why American Apparel is so happy to advertise on the social networks that frighten more staid brands: The rates are cheap, and the company doesn't have to worry about tarnishing its reputation.