David Carr's Shifty Definition of "Bestseller"

"The Instant New York Times Bestseller," trumpets the full-page ad for NYT reporter David Carr's memoir in the NYT today. We'll congratulate him for that, as we are fans of his brutally honest addiction memoir. However, it must be pointed out that Night of the Gun has only hit the expanded bestseller list, which is for the runners-up and isn't printed. (Update: that was the Aug. 24th Times bestseller list. We've just learned that Carr made the regular August 31st bestseller list, at #12 for nonfiction.)