• Conan O'Brien makes his debut this evening as Tonight Show host. [BN, EW]
• Bravo is ditching its tagline "Watch what happens" and replacing it with "By Bravo." We'll just have to watch and see what happens with that. [AdAge]
• More on the recent ratings meltdown at CNN. [Politico]
• The Times Magazine will be 9 percent smaller starting in two weeks. [E&P]
• DirectTV chief Chase Carey is in talks to join News Corp. as Rupert Murdoch's second-in command, taking over for Peter Chernin. [THR, BN]
• Disney's animated pic Up was No. 1 at the box office this weekend. [THR]
• New York's cover story on Condé Nast, in case you missed it. [NYM]

• Jay Leno's final Tonight Show generated his highest ratings ever. [B&C]
• Will NBC's new Leno show at 10pm work out? No one knows, of course, although most agree that if it fails, NBC will be totally screwed. [NYT]
• Bill O'Reilly is taking plenty of heat today: The abortion doctor who was murdered on Sunday was a longtime target of the Fox News blowhard. [HP]
• Starbucks is now the official drink of Morning Joe, in case you care. [NYT]
• The president of TV Guide, Scott Crystal, is leaving the company. [Folio]
• Hearst's secret to success? The company stays away from the Web. [NYT]