The Plaza Tests Out a New Approach
It's no secret that the situation at the Plaza has been pretty grim what with all the apartments for sale that haven't been selling, retail space that hasn't been renting, bitter lawsuits, and reports of shoddy construction work. And it definitely wasn't a great sign when the condo/hotel started offering free architecture tours to lure people into the building a couple of months ago. We're going to guess, though, that the Plaza's new marketing approach—offering Eloise-themed party packages—won't do much to improve matters: "The Live Like Eloise Slumber Party Package accommodates six guests and includes a suite, a copy of The Eloise Guide to Life, Eloise DVDs, Eloise postcards, Eloise snacks, rollaway beds, and a trophy party for elementary schoolers, or, the hotel hopes, a 'girls night' for adult women. It starts at $3,595." It's really too bad those Russian billionaires who bought condos in the building are moving out. They would have totally loved this. [NYO]