• NBC plans to deliver its programming to gas stations. So if you don't tune into Jay Leno voluntarily, you may be forced to do so while you pump gas. [MC]
Mad Men has been renewed for a fourth season, not surprisingly. [NYT]
• Freedom Communications, the company that publishes the Orange County Register, among other newspapers, has filed for bankruptcy protection [E&P]
• Magazines are having trouble selling copies on newsstands, so now they're going to focus on getting you to sign up for subscriptions. [NYT]
• Don't be surprised when you see Tony Bourdain whip out his Chase Visa card to pay for meals on his Travel Channel show. It's now part of his job. [AdAge]
• The show goes on for Plum TV, the "resort and luxury lifestyle TV network." The company just raised another $5 million from investors. [PC]
• Rachel Maddow says she had swine flu! But she went to the doctor, got "the special swine flu drugs," and is all better now, thankfully. [HP]

• The worst appears to be over for the TV ad market, although "there is little agreement on the strength, timing and distribution of any recovery." [NYT]
• Related: U.S. ad spending fell 15.4 percent during the first half of 2009, according to new data released today by Nielsen. [THR]
• It seems some comic book nerds aren't happy Disney's buying Marvel. [NYP]
• Phil Anschutz's Clarity Media Group is paying around $25 million to acquire the citizen journalism website NowPublic. [PaidContent]
• The nude photo of a plus-size model in the September issue of Glamour was such a success, the magazine is doing it again in November. [P6]