• The New York Times Co. actually turned a profit in 2009. Glory be! [NYT]
• Did you read (or hear about) Playboy's new interview with John Mayer, the one in which he managed to make himself look like even more of an idiot? Mayer's been busy today apologizing for his comments, not surprisingly.
• American Idol's ratings were up big last night. It's the Ellen effect. [TVG]
• Get ready to see ads on magazine covers; it's so happening. [AdAge]
• Another symptom of the times: While Gourmet didn't survive the great magazine meltdown, Food Network Magazine continues to be a big hit. [NYP]
• Since MTV no longer has any connection to music whatsoever, it's changed its logo. The "music television" bit is gone. And the logo has put on weight. [BC]
• The next Spider Man installment—coming July 3, 2012, just in case you happen to have your calendar in front of you—will be in 3D. Naturally. [THR]
• Speaking of things in the far-off future, Tom Cruise has signed on to star in Mission Impossible IV (coming May '11!). And in what will undoubtedly come as the best news you'll hear all week, Celine Dion returns to Las Vegas in '11.