College Kids Don't Like Cool Magazines
Is it possible that college students—rather than being our nation's elite—are just unsophisticated dolts, like the rest of America? According to a new survey, college kids' favorite magazine is Time. Last year it was Cosmopolitan. What, they don't teach book-learnin' in universities any more? But then you realize that the same survey says college kids' favorite restaurant is McDonald's and their favorite clothing brand is American Eagle and their favorite band is Coldplay, and it all starts to fit. [Ad Age, Previously]