After a Dublin blogger highlighted flaws on the RyanAir website, airline staff slammed the "pathetic life" of the "idiot and... liar" in the comments. Headquarters staff intervened — to sharpen the cruelty.

"It is Ryanair policy not to waste time and energy corresponding with idiot bloggers," read a company statement on the incident. "Lunatic bloggers can have the blog sphere all to themselves... Ryanair can confirm that it won't be happening again."

The whole fracas could be a natural outgrowth of RyanAir's notoriously bad customer service and poor staff training.

Just as likely: The purposely outrageous airline sees it as yet another vehicle for cheap, dubious publicity. (If so, it's working.)

(Pics: Jason-Roe.com, Getty)