Three picture deals, reunions, prequels, and the secret ingredient to box office success have all been revealed! Like a fresh patch of skin that emerges after a viscous sunburn, this last week of July has some rejuvenating news from Hollywood.

Box office battle of the peens this weekend! Who will win? Judd Apatow's self-effacing, sarcastic but ultimately tender peen? Or the magical, wonderful, man-craving peens of the wizarding world?! The wiz-kids up the ante by projecting their weens in IMAX this weekend! [HWT ]

Nope, Universal's not nervous at all about Judd Apatow's Funny People opening. Not one bit. They just signed a three picture deal with Hollywood's most prolific comedy producer. Unreported is whether the new deal calls for all three titles contain the words "Dick Jokes." [THR]

Have you been itching to watch a group of beloved Hebrew sitcom stars who's discussions center around the baffling ordinary exchanges of life but you believe that reunion show would be too 'low end'? Good news! It has been announced that Jerry Seinfeld, Julia Louis Dreyfus and Jason Alexander will all appear on the new season of Larry David's Curb your Enthusiasm.[THR]

Leave it to Vanity Fair to dole out karmic justice in this world! The magazine is set to have an expose of the ugly in-fighting surrounding embattled production Moneyball. The Brad Pitt project has gained a notorious reputation after squeezing out its writer/director Steve Soderbergh. The rumor is that the piece will be as so many things in this world should be: Pro-Soderbergh. [Hollywood Elsewhere]

Mom populated book clubs rejoice! Billy Crudup, the guy attached to the giant, floating, bluberry toned wang in Watchmen, will join Julia Roberts in the movie adaption of 'Eat, Pray. Love' [Variety]

We don't know about you but it has been exhausting to sit through movies that don't have the basic element of 'franchise' or some kind of 'origin' story. So we're pleased that Ridley Scott has the courage to come along and do a prequel for Aliens! Wait there's more! Disney just bought the domain name Monsters Inc. 2! Haha, in your face, Originality! [ Variety ]

After years of research t box office scientists have concluded that the ingredients to a blow out success are : robots, mammoths, and Meryl Streep [THR]