Schlitz-grasping cargo short sporter Tucker Max has finally figured out why his movie, Penis in a Beer Cozy, was a financial failure.

[Tells some story of this girl in a bar who totally loves him, like, so much, but doesn't know about the movie]. I mean, when someone who identifies themselves as a huge fan, who has read the book and passed it to their friends and self-identifies as this type of person, when the movie is IN THEATERS and they don't even know there is a movie at all…that is a complete failure in the publicity and marketing of the movie...
I don't want to go through it, because it'll just be depressing, but the failures in marketing were just…big. Unrecoverable.

I would have guessed "Because it was awful." But I'm no Tucker Max.
[Pic: Flickr]