Kevin Daum writes books about business and marketing. He is not a New York Times bestselling author. That did not stop him from getting "New York Times Best Seller" tattooed on his chest (backwards).

So he can look in the mirror and be motivated to shill harder!

"There's nothing else that allows me to walk in the door and say to my constituencies, 'I'm one of the best marketers in the world,'" he said.

He's got this tattoo, and nothing else. Don't let that stop you from buying this book full of marketing advice from Kevin Daum, the author of "Building Your Own Home for Dummies," a man who was "wiped out in the financial crisis."
[Courant. Pic via]