Last week, 2.3 million people saw Nike's controversial Tiger Woods ad online. But 1.3 million of those views were for parodies. Of the ad's 11.2 million total online views, a full 5.7 million—51%—were for parodies. And Nike is loving it! They told YouTube's Biz Blog: "Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident brand should be." [AdAge]