More People Watched Parodies of the Tiger Woods Ad Than the Real Thing; Nike Loves It
Last week, 2.3 million people saw Nike's controversial Tiger Woods ad online. But 1.3 million of those views were for parodies. Of the ad's 11.2 million total online views, a full 5.7 million—51%—were for parodies. And Nike is loving it! They told YouTube's Biz Blog: "Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident brand should be." [AdAge]