Potato Chip Ad Marks High Point of Lionel Richie's Career 4.21K Hamilton Nolan 08/30/10 02:16PM Filed to: Advertising Advertising lionel richie Incoherence Wtf don't call it a comeback "We were shooting the ad and they kept shouting, 'Cut, Lionel, stop eating the product, you are eating the commercial' - I was so in the commercial, I was in the product; I ate the ad." Shut up, Lionel Richie.