How Did Ad Agencies Approach Their Work in 1965? 509 Christopher Han 11/15/10 11:45AM Filed to: TV TV Commercials Ads Advertisements Vintage Video Meet the Cliche family. This is how you depict mom, dad, son, and daughter in commercials. Hard sells, soft sells, and all different techniques are covered in this short film. It was first put together as an in-house joke![The Daily What]