Christian College Organization Rebrands as 1990s Underground Hip Hop Group
Campus Crusade for Christ, the worldwide college-based "Christian evangelism and discipleship organization," considered 1,600 possible new names for itself before settling on "Cru." The name change was reportedly "met with enthusiasm and excitement" among staffers. "Go to Willis Avenue and tell Jamaican Jay, I'll gladly pay him Tuesday for a bag of boom today," they exclaimed.