SitchNews, Mike Sorrentino's new gossip site, looks, uh, familiar. The site officially launched on February 20th with the introductory message:

For those of you wondering exactly what we are, let me give you the run down.

Sitch News is an online social/pop culture experience that gives you all the latest and greatest in celebrity, entertainment, nightlife, fashion and Situation Nation news. Put it all in a blender, add one part GTL, a dash of FTD, and a teaspoon of DTF all with a smart, witty, commentary - and that sums us up.

"The Situation" and his talented staff provide a unique perspective for our daily posts, which are sure to keep you amused all day every day. Now, that my friends is a Situation.

This is like The Situation's own version of FUBU. It's for him, by him.

[Image via Getty]