George Lucas wants to build an art museum in San Francisco. And not just any old museum either, but one that explores the idea of "cultural fantasy." While the museum will house rotating exhibits of fine art, he said it will also showcase digital design and animation used in Hollywood blockbusters.

Lucas is a longtime collector of art, but not typically the sorts of pieces that wow critics. Lucas's taste veers towards the sentimental and the whimsical. On Tuesday, he told CBS This Morning:

"You either look at the world through cynical eyes or through idealistic eyes. I don't see anything wrong with having an idealistic, sentimental, fun point of view."

His collection gives insight to his directorial perspective. He has noted he admires Maxfield Parrish, an American painter known for glowing, technicolor fantasy worlds. Lucas also collects Norman Rockwell paintings and credits the painter with a distinctive ability to tell stories. In 2010, Norman Rockwell paintings owned by Lucas and Steven Spielberg were displayed at the Smithsonian American Art Museum as part of an exhibition called "Telling Stories."

After selling his company LucasFilm to Disney for a reported $4.05 billion last year, the filmmaker wants to turn his focus to this art museum:

"It's my big project right now. There's a world of young people who need to be inspired."

[LA Times, image via Smithsonian American Art Museum; a detail of Norman Rockwell's painting "Shadow Artist" in George Lucas's personal collection]