Rupert Murdoch is thisclose to finally cleaving his entertainment properties from the dying, scandal-ridden newspaper side of the business. Today he announced a new logo: A pair of chopsticks on a plate? Two lasers streaking across a black sky? A broken saucer?

In a memo to his soon-to-be-former News Corp. employees, Murdoch said the logo "serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future." There's also a pointless animation. Excelsior!