Hey, Soda, This Is the Beginning of the End For You
While the generally shitty fallout of yesterday's election day can be read about in thorough detail over here, there's at least one law that passed yesterday and should be celebrated: The forthcoming, first-ever soda tax imposed in America which passed yesterday in Berkeley, Calif. with over three-quarters of the vote.
Soda is a liquid disease. It definitively contributes to type 2 diabetes, heart disease, and dental complications, and Berkeleyites will pour less of it down their gullets due in part to the institution of Measure D, which adds a one-cent-per-ounce tax to sugary drinks. (Proposition E in San Francisco, which suggested a two-cent-per-ounce tax, did not make it through.)
The tax in Berkeley will now be added to the price of sugary sodas, energy drinks, iced tea, and juices, but won't effect diet sodas, milk, natural fruit and vegetable juices and baby formula, CBS in the Bay Area reports.
If we're lucky, this signals beginning of the end of soda's dominance in America. Berkeley has historically been a national trendsetter for health-related fixes; the northern California city was one of the first cities to adopt smoking bans in restaurants and bars, and now has prohibited smoking in multi-unit building and common areas.
The newly passed law will not add a tax to retailers who make less than $100,000 in annual gross receipts and the money that comes in from the one-cent tax will go into a general fund. But watch out, soda, this could be the beginning to your inevitable demise.
[Image via AP]