Is This Project Runway Ad the Wackest Thing Ever?
[There was a video here]
In a word: yes. In seven words: Tim Gunn says, "Turn down for what." So does Heidi Klum. "Make it work," Gunn's talking-bobblehead saying, gets sliced and diced to the fauxlectro trap beat of "Turn Down for What," while Klum does rappy and Illuminati things with her hands, and it all feels not just like Project Runway has jumped the shark, but that all of pop culture has. Remember when the Pillsbury Doughboy rapped? This is worse times EDM. We're all going to hell, and it's going to look a lot like the Electric Daisy Carnival. Mark my words.
Not to point too fine a point on this, but Tim Gunn says, "Turn down for what."
[There was a video here]