Collage: Jim Cooke

Activist-turned-New York Daily News senior justice writer Shaun King writes on very serious topics like the justice system, police brutality, and Black Lives Matter. Which is why it is so baffling that the Daily News frequently promotes his stories on Twitter by inserting King’s visage into the story art, often to hilarious effect.

Sometimes it’s a head shot, other times his full, arms-crossed upper body; sometimes he appears in the corner, other times prominently in the middle; sometimes he gets his own background, other times it looks like a very bad Photoshop job. All in all, the photos suggest to the reader that King himself is the protagonist of all his stories.

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